CHANGES IN ENVIRONMENTAL AND ENGINEERED CONDITIONS ALTER THE PLASMA MEMBRANE LIPIDOME OF FRACTURED SHALE BACTERIA

Changes in environmental and engineered conditions alter the plasma membrane lipidome of fractured shale bacteria

ABSTRACT Microorganisms that persist in fractured shale reservoirs cause several problems including secreting foul gases and forming biofilms.Current biocontrol measures often fail due to limited knowledge of their in situ activities.The plasma membrane protects the cell, mediates many of its critical functions, and responds to intracellular cues a

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The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure

Purpose - Celebrity endorsement is a phenomenon widely used by companies and studied by researchers.Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products.The purpose of this paper is to analyze the effectiveness of celebrity endorsement effect in an

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